CompelledMercantile

With the rapid technological advancement in Færrin these past few centuries, one can almost forget the underlying magic backbone of the continent. Electricity may be commonplace now, but just 40 years ago, if one needed to see at night, they burned whale oil or summoned a light spirit. Long-distance communication happened by familiar, not by radio signal, and a "refrigerator" was a box with a thermal stabilizer enchantment.

As these new advancements made creature comforts cheaper, much of the old guard found itself obsolete. No one would pay an arm and a leg for a pair of sending stones when you could buy walkie-talkies for pennies on the dollar in your local general store (not to mention phones, which weren't bound to a single receiver!)

This rapid change in the status quo may have toppled many former giants, but some Orgs knew how to capitalize on the volatility. Enter Concordia. Some breakthroughs in what would be called the "assembly line" and a hard pivot from scrolls to dishwashers, freezers, and air conditioners meant that when the wave of the future hit Calaria, it had Concordia's name on it.

Their secret? Just use their magic prowess earlier in the production chain! Concordia employs skilled mages of all creeds to design and build their assembly lines. Steel that twists itself into shape! Self-assembling motors! And why stop at household appliances when they already have the workforce? They make watches, televisions, and construction machinery, too! If you can buy something, Concordia probably makes it.

Where Concordia distinguishes itself is in the shop floor — a consumer-goods giant in the mould of the great home-product conglomerates, it turns its hand to appliances and domestic wares, and polices its branding with unusual rigour; any Fane it maintains across multiple Hearts is kept to a uniform aesthetic, so that a Concordia storefront in one district is near-indistinguishable from one found streets away in another.